Free State Tourism Authority
|Postal||Private Box 9229, Bloemfontein, 9300|
|Physical||111 Zastron Street, Westdene, Bloemfontein|
|Tel||051 404 0300|
OverviewThe mission of the Free State Gambling, Liquor and Tourism Authority is to promote legally compliant, responsible, sustainable and transformed gaming and liquor industries through effective licensing, regulating and reporting on the activities of the industries, and to market and promote the Free State province as a tourist destination of choice.
The Entity's strategic objectives are: to ensure the effective and efficient marketing of tourism, promotion of tourism and development of sustainable tourism within the province; an effective tourism marketing and promotion strategy; marketing initiatives adequately covering provincial geographic spread and seasonality; effective utilisation of media platforms; and hosting of events to promote the Free State province as a tourist destination of choice.
Note: The Free State Tourism Authority was merged with the Free State Gambling and Liquor Authority on 1 June 2017 to form the Free State Gambling, Liquor and Tourism Authority. The financials below reflect the figures for the Free State Tourism Authority.