Eastern Cape Liquor Board (ECLB)
|Postal||PO Box 18060, Quigney, 5211|
|Physical||Shop 10, Beacon Bay Crossing, Beacon Bay, 5241|
|Tel||043 700 0900|
|Fax||043 726 4101|
The mission of the Eastern Cape Liquor Board (ECLB) is to regulate the retail sales and micromanufacturing of liquor, taking into account community considerations.
The Entity's strategic goals are to ensure that only fully compliant license applications are processed within time frames stipulated by the Act; minimise non-compliance by licensed liquor traders and the occurrence of illegal liquor trading; consistently apply the provisions of the Act relating to social responsibility to all liquor traders; ensure the ECLB conducts its business in a manner that is consistent with all principles of good governance; and deliver reliable and consistent back office support to the core functions of ECLB.
Legislative mandates encourage and support the liquor industry in the management and reduction of the socio-economic and other costs of excessive alcohol consumption by creating an environment in which the entry of new participants into the liquor industry is facilitated; appropriate steps are taken against those selling liquor outside the regulatory framework; those involved in the liquor industry may attain and maintain adequate standards of service delivery; participation by ward committees and communities in the consideration of applications for registration certificates is provided for; and the particular realities confronting the liquor industry in the province can be addressed.