Cape Town and Western Cape Tourism, Trade and Investment Promotion Agency (Wesgro)

Wesgro is the tourism, trade and investment promotion agency for Cape Town and the Western Cape. Established under the Western Cape Investment and Trade Promotion Agency Act 3 of 1996, as amended, the Agency’s mandate is to: attract and facilitate domestic and foreign direct investment; grow exports and expand the Western Cape’s global market reach; promote Cape Town and the Western Cape as a leading global travel destination; secure business events through the Western Cape Convention Bureau; provide economic intelligence and market insights; and strengthen the competitiveness of the provincial economy through advocacy, coordination and catalytic partnerships.

The Agency executes this mandate through a public-private partnership model that brings together the Western Cape Government, the City of Cape Town and the private sector, and the broader ecosystem of diplomatic partners, exporters, investors, tourism operators, and sector bodies. Wesgro’s mandate reflects its role as a system integrator in the provincial economy, convening partners, unlocking barriers, and amplifying economic opportunities across trade, investment and tourism. As such, the Annual Performance Plan responds not only to legislative obligations but also to the evolving strategic requirements of the Western Cape’s long-term economic agenda.