North West Tourism Board
|Postal||PO Box 4488, Mmabatho, 2735|
|Physical||Heritage House, Cookes Lake, 3031 Nelson Mandela Drive, Mahikeng|
|Tel||018 397 1500|
OverviewThe vision of the North West Tourism Board is of a growing tourism economy that creates jobs and alleviates poverty. Its mission is to direct and develop tourism in a manner that uplifts the people of the province, by creating value where the market would not intervene on its own.
The Board's objectives are to facilitate the development, coordination and promotion of tourism in the province; encourage people to visit the province from elsewhere and to travel about within the province; encourage and promote the development and improvement of travel services and facilities to and within the province, for which purpose the Board may liaise with any department of the province; encourage the inhabitants of the province to travel about therein; and provide training in hospitality.
The goals of the Board are: increase the provincial tourism market share within domestic and global markets; training; elevate and expand tourism and business skills development programmes, in line with the National Skills Development Strategy; investment; facilitate Black Economic Empowerment (BEE) and PDI investment in tourism, and increase the group asset base and future sustainable income; corporate governance; entrench a culture of compliance and financial efficiency in the organisation; stakeholder management; build a caring organisation that is sensitive to the interests of all stakeholders; partnership; build strategic alliances with relevant partners to achieve goals; and a democratic workplace; and democratise the workplace as required by labour market legislation and policies.