North West Tourism Board
|Postal||Private Bag X35, Mmabatho, 2735|
|Physical||4142 Nelson Mandela Drive, Mmabatho, 2735|
|Tel||018 386 2222/5|
The vision of the North West Tourism Board is ‘Your Partner Towards a Vibrant Tourism Sector in the North West Province’. Its mission is to provide an integrated tourism development support system towards a vibrant tourism sector in the North West Province.
The Board's objectives are to: market the province as a tourism destination locally, provincially, nationally and internationally; provide tourism training and skills transfer in the sector; facilitate tourism investment promotion in the province; create an enabling environment for access to markets for new entrants to the tourism sector; and contribute to the establishment of an enabling environment for job creation in the tourism sector in the province.
The goals of the Board are to: increase the provincial tourism market share within domestic and global markets; provide training; elevate and expand tourism and business skills development programmes, in line with the National Skills Development Strategy; promote investment; facilitate Black Economic Empowerment (BEE) and PDI investment in tourism; increase the group asset base and future sustainable income; improve corporate governance; entrench a culture of compliance and financial efficiency in the organisation; encourage stakeholder management; build a caring organisation that is sensitive to the interests of all stakeholders; build partnerships; build strategic alliances with relevant partners to achieve goals; and democratise the workplace as required by labour market legislation and policies.